As I sit here writing this letter, I have a big smile on my face – yes, it was a great weekend for University of Michigan football fans! You may ask, “What does U of M football have to do with indoor tanning?” To that I reply: nothing. I’m just having a great Monday morning and most of it is due to the Wolverines shutting out their last three opponents … it’s been far too long since my team has played so well.
“Great” would also describe September’s ITA Tanning World Expo in Columbus, OH – it was definitely an energizing show for both Sun is Life® Training and IST Magazine. My team and were able to interface with hundreds of salon operators, making it a very valuable event. I thought it was a well-produced show with good attendance and top-notch speakers, including one of the best keynote addresses I’ve ever heard. As an ITA Board member, in addition to sitting on the trade show committee, I am looking forward to planning the 2016 event. The ITA will be announcing the date and location very soon, so plan early – I can promise you it is going to be the best show in the industry.
IST has always been proud to acknowledge the industry’s best – for over a decade, we’ve announced the nominees for the Industry Choice Awards in our November issue. Be sure to check out the list and remember, if it wasn’t for these great companies, their products and services, and their staff, we wouldn’t have tanning businesses. Once again, thousands of votes were cast for these industry leaders. I know that my salon team considers this list when choosing who we will do business with going forward.
Also in this issue is our 2016 Product Preview, and WOW! It looks like industry manufacturers have once again produced an exciting and innovative line-up of offerings, and this is just a sample. Of course, you’ll find everything new next month in our Annual Buyers Guide. New this month at istmagazine.com is a survey (also on Facebook). Take a minute to check it out and give us your thoughts, then look for the results next month. If you have a survey question you’d like us to post, let us know.
On a final note, the season is upon us … make plans now to head into 2016 with a team that’s certified and ready to take your salons to the next level. Check out sunislife.com today!
Thanks for Reading!
is the Publisher and Editor-In-Chief of ist Magazine.
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