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With the summer months now firmly behind us (where has this year gone?), salons should be well into their autumn campaigns and Christmas promotions, no doubt many offering a variation of topping up the summer tan and getting ready for the Party Season. I love this time of year! For many, this point in the year is also a great time to take stock of the trading figures from the main Tanning Season and set in place plans for any maintenance, upgrades and additions to the salon going forward.
I believe there is great opportunity to influence the psyche of a greater number of consumers to desire, and ergo, seek out a year-round tan.
In the tanning industry since 1982, Gary Lipman is Managing Director of the UK subsidary of Ergoline, and runs Ergoline Plus, the exclusive distributor for a wide range of sunless products & spray systems. He is also Chairman of the UK’s Sunbed Association & a European Sunlight Association member.
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