Target Marketing: Enhancing Your Sales & Marketing Effectiveness December 03, 2018 In: Feature Story No comments Your customers can be grouped according to a variety of different, identifiable characteristics that reflect their specific needs and interests. These needs and interests impact their attitudes toward purchasing decisions. Each group is cal... Read more
Out with the Old, In with the New December 03, 2018 No comments Winter is a very exciting time of year in our industry. We are gearing up for busy season, new products have launched and trade events are happening.... Read more
Making a List, Checking it Twice! November 01, 2018 No comments As we begin the holiday season, we’re also gearing up for our industry’s favorite time of the year: Busy Season! This month, we’ll discuss a few key t... Read more
Do You Know Your State Eyewear Regs? November 01, 2018 No comments Having spent 27 years in the tan biz, I can say that most salons don’t know the regulations for tanning in their state. I’m going to cover state eyewe... Read more
Beach Bum’s Eye Protection Focus October 01, 2018 No comments Beach Bum Tanning & Airbrush Spa is the leading tanning salon chain on the East Coast, with over 40 stores in New York, New Jersey, Connecticut, V... Read more
Attitude is Everything! December 03, 2018 In: Your Monthly Motivation No comments Listen to the media, and all you hear about are the latest shootings. There’s too much noise out there that will bring you down, get you angry and distract you from your goals. What you think and what you say to yourself and to others creat... Read more
It’s What We Do December 03, 2018 No comments At October’s National Tanning Expo in St. Charles, MO, I had the wonderful opportunity to teach the... Read more
A Matter of Minutes December 03, 2018 No comments A salon operator recently contacted Team Wolff with this question: I have two 15-minute beds in my salon and tanners like them both. One is equipped w... Read more
What Goes into the Making of a Sunlamp? November 01, 2018 No comments It starts with the glass. A high-quality glass allows more of the energy created inside the lamp to get out and do its “work” – giving your customer a... Read more
