Make Kindness the Cornerstone of Your Business December 02, 2019 In: Feature Story No comments Business is no longer a “dog eat dog” proposition. Instead we are seeing how being kind, even in our business dealings, can make you “Top Dog.” Okay, animal metaphors aside, why is being kind so good for business? It’s a known fact that we... Read more
Holiday Season Prep Now, Profit Later December 02, 2019 No comments Yes, the holidays are upon us! The best way to ensure your holiday season is a profitable one is to prepare and execute. This month, we are going to d... Read more
Build Great Guest Relationships November 01, 2019 No comments For most tanning facilities, November isn’t necessarily the busiest month. Rather than viewing slower salon traffic as a problem, I suggest we use thi... Read more
Want to Quit Giving Away Eye Protection? December 02, 2019 No comments This may seem like a bizarre topic for December, but it’s the perfect time to implement a change: “For sanitary reasons, we are no longer providing fr... Read more
“25 Days of Savings”Holiday Promo! November 01, 2019 No comments This is an update of my column that appeared in the November 2012 issue of IST Magazine. Salon operators still ask me about these easy and clever idea... Read more
What You Can Never Delegate December 02, 2019 In: Your Monthly Motivation No comments I’m a big fan of delegating things in life to free my time up for what matters most to me. This is why I don’t do things such as mowing my lawn or cleaning my own car – I delegate this type of stuff to others in exchange for money so that I... Read more
7 Questions with Melinda Norton President, American Suntanning Association December 02, 2019 No comments 1. How did you get into the tanning industry? Ten years ago, I left my executive position in corpora... Read more
A Matter of Type November 01, 2019 No comments We often get this type of question by phone or via our website: “I want to equip my beds with your darkening or bronzing lamp – which one do I choose?... Read more
Lamp Starters October 01, 2019 No comments Most tanning systems are equipped with glow-bottle lamp starters – when you turn the bed on, the lamps flicker a couple of times and then, light fully... Read more
