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There is an old proverb that goes, “Give a person a fish, and you feed them for a day. Teach a person to fish, and you feed them for a lifetime.” The same can be said about publicity. If you do publicity once, you’ll only get business for a day. However, if you do publicity with frequency and repetition, you’ll build a business that will feed you for a lifetime.
Knowing who you want to hook and having the right bait in your tackle box will land you publicity without much of a struggle.
is President of PR/PR, a boutique public relations agency specializing in positioning clients in front of their target audience in print and online. PR/PR represents experts of all kinds who are seeking national exposure for their business or organization. Russell and PR/PR will raise your business’ awareness in the eyes of your clients and customers. For more info, please visit prpr.net or email firstname.lastname@example.org for a free consultation.
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