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For most business owners, rent and labor account for the largest portion of fixed monthly overhead. Combined, they often equal up to 50 percent of total expenses.
To achieve your financial goals, you need to drill down into that mountain of sales information to determine how much of each product and service you NEED to be selling.
Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
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