Drobot Dean / stock.adobe.com
Retail FOMO: The fear of missing out on the perfect shopping day. A feeling of anxiety that an amazing sale may currently be happening somewhere, often the result of seeing posts on a social media/website.
The most important question salon owners should be asking themselves: why should customers leave their house and come to my salon?
The perfect salon visit is complete. FOMO cured … for now. And the best part of the story is that Susan could never feel this great and spoiled by purchasing the product on the internet!
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
Copyright 2016 ist Magazine