“Carolina Tan Factory offers the ultimate tanning experience! We have a wide variety of the most advanced UV and sunless tanning systems and a huge selection of lotions and skin care products. Our professionally trained staff takes a personal interest in the needs of every customer. We have great locations and convenient hours of operation to fit every schedule, with affordable, uncomplicated tanning packages for every budget.” Jenny McAlister Backman Carolina Tan Factory – Columbia, SC
“We took over an existing salon and refurbished it from top to bottom. We do a lot of custom airbrush tanning and being in Illinois, where it can be very cold in the winter, we decided to add heated floors in the spray-tan area. It’s a nice touch that our customers love! We are all about customer service and providing the most value for your money.” Dana & Jason Brown A Brush of Color – Morton, IL
“We really like to pride ourselves on our staff and customer service. Our local gyms, hair salons, etc. all have tanning now; but what not all of them have is superior customer service. Since payroll is our largest expense, we like to make sure we’re getting the best return from it and the customers definitely notice. Staff can make all the difference in your day-to-day operations.” Justin Carpenter J2 Tanning – Lansing, MI
“Our staff creates the welcoming and happy atmosphere for our guests. The moment they walk in the door, they are greeted by a smiling face and knowledgeable staff. Our goal is to help people attain their particular goal in their tanning experience. We offer the KBL Mon Amie collagen and red-light bed, as well as teeth-whitening and an Oxygen Spa Capsule. I could have the newest equipment; but without my staff, we would be just another tanning salon. I invest in their education so that they are the most knowledgeable in our area.” Bette Dawdy Easy Tan Salon – Melbourne, FL
“This year, we took ownership of an existing salon in a small Arkansas town. We knew that to attract new customers and keep existing ones happy, we’d have to spruce things up and add services. We cleaned the salon from top to bottom and painted the entire facility. We also added spray-tanning immediately and expanded the lotion and skin care lines.” Maxaline & Joey Grimsley Radiance Tanning – Pocahontas, AR
“A few years ago, we took over an existing salon and got the business turned around. We cleaned the place from top to bottom, hired and trained a great staff and gave the business a personal touch. We are now the best salon in town and are looking into expanding our products and services.” Dennis & Sonya King Tropical Tans – Stanton, KY
“I think that what we offer at SHADE that sets us apart from our competitors is the total tanning experience. We make sure that no matter who does the spraying, each client gets the same attention to detail and service every time. From our branded lobby to the complimentary champagne to our detailed follow-up card, we make sure the focus is nailing the entire interaction – from the time they call or go online to book, to the follow-up email we send – they know that we are the experts and there to make them beautifully bronzed!” Drew Spurgers Exotic Tans – Conway, AR
Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
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