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Just naming off a list of lotion ingredients like a rapper won’t get a salon guest pumped and ready to spend! Okay, maybe it would if you were laying down a phat beat and could freestyle it, but let’s face it – you probably can’t rap.
Since we all can’t flow like Jay Z, let’s focus on the benefits of tanning product ingredients and how they appeal to each one of the four very powerful “feel good senses.”
When was the last time you heard a salon guest mention a specific lotion ingredient after a great UV session? She will exclaim, “I got so dark!” or “My skin felt amazing!” or “My tan has never lasted this long!” You don’t hear, “Wow! Tyrosine really increased my melanin production!” or “OMG! That erythrulose really kept my tan active and helped it last longer!”
David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
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