virtustudio / Shutterstock.com
A retail war is waging between two super-powers … the battle lines have been drawn. On one side, we have the Live Shopping Experience and on the other, Online Shopping. The Live, In-store Shopping Experience has thousands of years under its belt – battle-tested through centuries of opponents treating billions of shoppers to the magical euphoria of finding and purchasing that perfect item. Then, there’s the “rookie” – Online Shopping – with its futuristic, high-tech promise of making the act of buying anything so easy that eventually, as technology catches up, your purchased item will land at your doorstep delivered by a little spaceship called a drone within ten minutes of merely thinking about that item.
Current Score (per Statista.com)
The scary question that salon operators ask all the time is, “will online purchases of beauty products eventually dethrone live shopping?”
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
Copyright 2016 ist Magazine