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That beautiful noise that comes out of our mouths in the form of words directed at our salon guests will always be the single most important asset we have in our tanning/beauty business.
Great actors and actresses talk for a living, too, and how they talk and act will determine whether the audience likes, loves or hates their performance during the show. Tanning salon professionals also perform for their audience (every tanning guest) each time they set foot on their Tanning Salon Business Stage. The way they talk/act will ultimately determine what guests think of their salon.
Too many tanning salon employees fail to act at all, behaving the exact same way on the Tanning Salon Business Stage as they do when they are not at work. This “go through the motions,” clock in/clock out mentality trains your bronze beauty-seeking guests (AKA your audience) to follow that pattern too; never trying anything new and never really being engaged or inspired at all during their salon visits.
As a salon professional, your role is really just about making a choice. Everybody acts differently, depending who they’re in front of at any moment. Not fake or phony – we simply choose what part of ourselves we want to reveal based on who we’re with at that moment. Whether it’s a friend, family member, acquaintance, boss, colleague or salon guest, we make conscious choices about how we will act. It wouldn’t be a stretch to call this process “getting into character.”
Which character do you choose? (And be honest with yourself, because I can’t hear your answer!) Do you choose to offer your guests an engaging tanning experience? OR, do you choose to stand at the counter and ask for names, scan fingerprints, point to a tanning room and occasionally sell a lotion when someone actually answers, “No! I’m NOT all set with my tanning lotion today”?
Director’s Quick Tips: Getting Into Perfect Character Every Time You Step Onto Your Tanning Salon Business Stage:
Attitude. Zoom in on exactly why it is that you show up to work. The big ones: Gotta pay bills. Gotta eat. Love to shop. Mani/Pedi? Maybe even to learn new life skills, or probably a little bit of all these reasons. Zoom in, and then choose the attitude that will best help you get what you need and want.
Audience. Be laser-focused on what your guests want from you and your salon and deliver that to them. The big ones: to look good, to feel good about themselves and sometimes to just relax or get away from work. Or, could be just to treat themselves to a little “me time.” Whatever the reason is, you should know it and act on it.
Practice. Great actors prepare and practice. Ask yourself this question: how can I deliver a more engaging experience to our salon guests? By making their regular visits more of a treat than an automated routine? By sharing your inside knowledge about a lotion that is perfect for their skin? Or by making a guest feel good just ‘cuz you’re happy to see them? Note what each guest needs and then, practice the action that makes it happen for them. And … scene!
Tanning salon professionals put on a performance for their audience (every tanning guest) every time they set foot on their Tanning Salon Business Stage.
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
Copyright 2016 ist Magazine