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CLEVELAND, OH – For years, Cleveland residents have suffered being a much-maligned city. Let’s take Municipal Stadium, which was home to the Indians and Browns teams and called the “mistake on the lake.” In 1969, the then very polluted Cuyahoga River caught fire. Once a hub of the industrial revolution, businesses were departing. It took a few decades, but the city started coming back. “The Flats,” an area that was home to many of these businesses had a renaissance, and soon many restaurants and bars opened there. A brand-new basketball arena was built and led by one of the best players of all time, LeBron James, the Cavaliers brought a championship banner to town. The old stadium was torn down and replaced with separate new baseball and football stadiums. I’ve been to the old and new and have to tell, they rock. Speaking of rock, the Rock and Roll Hall of Fame calls Cleveland home – been there, too. “The Land,” as it’s now called by many, has certainly changed. However, despite a new stadium for the Browns, the team recently was suffering through a 19-game losing streak over a period of 635 days. Ouch! In a town that still cringes when someone mentions “The Drive” (if you don’t know, don’t ask them), football success has been largely relegated to the Ohio State Buckeyes.
A 26-year industry veteran, Joe has taught certified salon operator training for the last 15 years, as well as advocating indoor tanning in many capacities. Joe is a sought-after speaker and presenter at both national & regional trade events, also interacting with the FDA, state & local regulatory agencies. During his most recent tenure with the ITA, he served as director of membership.
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