imaginando / stock.adobe.com
In the world of business, there are only two types of customers: those you create and those you steal.
If you build it, they will come. However, only you can guarantee that they will stay.
About the Author:
Jerry Deveney is Director of Business Development for IST Magazine. With more than 30 years of hands-on experience working with tanning salons, beauty salons, health clubs and spas, he has helped thousands of people own and operate successful businesses. His extensive market research became the foundation for thousands of business plans and inspired his book, Sun Business.
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