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The staging of experiences across many service business platforms including beauty is booming as a new, distinct form of value for consumers of all ages.
Do people just buy things at your business, or are you offering a customer experience?
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
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