IST recently caught up with Lewis Henry, President since the company’s inception, to talk about devoted Creations’ history, philosophy and future.
Initial product launch
Devoted Creations is committed to the success of the industry and their salon customers. “We have developed a very well-rounded approach to training,” Henry says. “It has evolved as the salon business has evolved. Back when I started, the most expensive tanning lotion was $40 and the main selling point was whether it had a bronzer or a tingle … things were different back then. Our training is all-encompassing and our trainers have worked in tanning salons. We offer our customers every opportunity to create a staff of successful salespeople who also know how to provide a great guest experience.” In addition, Devoted Creations is a Diamond Sponsor of IST Magazine’s Sun is Life® Training & Certification program.
Headquarters in Oldsmar, FL
Devoted Creations is unique in that they design, develop, test, manufacture, label and bottle all products in-house. And, Henry gives much credit to the people who make it happen. “We have the best team in the industry – no bias here – it is a fact!” he exclaims. “From product development and graphic design, to manufacturing and shipping, I cannot rave enough about these individuals. They are the true rock stars at Devoted Creations.”
Since 1997, IST Magazine (formerly known as Island Sun Times) has been committed to the success of salon professionals, while promoting the growth of the tanning industry as a whole.
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