JumpeeStudio / stock.adobe.com
From soft drinks to clothing, cars and phone service carriers, most of us want a large variety of choices and we want it NOW. Need a specific pair of running shoes? “No problem, what color?” Go to the car dealer looking for a unique ride: “It’s in stock. Want the leather seats, upgraded sound system and turbo-charged engine?” Or, simply go for a self-serve soft drink at your local fast food restaurant – the machine I hit up this week features over 100 brands! But when it comes to indoor tanning, should we follow suit? A multitude of choices? I checked in with veteran mega-chain salon operator, Tony Toepfer, for his take on the subject. Tony is CEO of Zoom Tan, with locations throughout Florida and New York and plans for expansion. I’ve known him for quite a while and he is seldom at a loss for words, always willing to share his insights.
“The fewer membership plans we offer, the more we sell. I think salons can make more money with three tanning levels, as opposed to five or six.”
Tony Toepfer, Salon Operator
A 26-year industry veteran, Joe has taught certified salon operator training for the last 15 years, as well as advocating indoor tanning in many capacities. Joe is a sought-after speaker and presenter at both national & regional trade events, also interacting with the FDA, state & local regulatory agencies. During his most recent tenure with the ITA, he served as director of membership.
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