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Everyone has experienced this at one time or another: what you thought was going to be a simple, everyday transaction for a product or service turned out to be an experience that earned your lifetime loyalty as a customer. Sadly, it doesn’t happen very often – which is exactly why it’s so surprising when it does happen.
Don’t allow the value of your product or service to be determined by an outside metric. Instead, change the game and redefine what the word “value” means to your customer.
About the Author:
Tra Williams is a celebrated speaker, business consultant and author of the forthcoming book Feed Your Unicorn. He is a nationally recognized thought leader in small business, franchising, leadership and entrepreneurship. Tra works tirelessly with people, professionals, and organizations to help them define success on their own terms and build the framework required to sustain it. For more info, visit: TraWilliams.com.
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