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You’ve likely been planning for many months now … as a retailer and service provider, are you truly ready to realize the opportunities ahead of you at this joyous time of year?
Your goal for this holiday season might be to increase profits over last year, improve efficiency for your staff during this harried time and make the process a seamless experience for your customers – or all of the above. A robust software program can aid you in achieving any of these objectives in a cost-effective manner.
Would you like to boost retail sales during the holidays while rewarding your loyal customers for their patronage? Increasing the product discount your EFT members automatically receive during the month of December is one easy way to do so. Or, for every new customer they refer, automatically reward guests with points to be redeemed toward product purchases only. Doing so will motivate your existing customers to purchase more and also entice them to refer your business to friends and family.
You may want to try offering a “tan ‘til the end of the year’’ membership at a discounted rate for new customers obtained through your holiday referral program. Simply create a membership that expires for everyone who purchases on December 31 and configure a message to appear at the point of sale a week prior to expiration to prompt your staff to remind the customer that their promotional membership will expire soon. They might just purchase an EFT membership to follow!
A holiday sale that is always enticing for customers that is simple for you to offer is the traditional BOGO. You might consider offering your guests 50% off all items in a particular retail category with the purchase of another item at full price. You can configure this promo within your software to automatically apply the discount to the second item, so that it’s a seamless process for your staff. You can even have the system allocate the commission earned on the sale price, rather than the full retail price.
Another powerful promo, especially during the holiday season, is a discount on a minimum purchase. If you want to drive services sales, you might offer $50 off a service purchase with a minimum purchase of $150.
We all know that trying to find the perfect gift for everyone on our list can certainly cause some anxiety, so it’s no wonder that gift cards and certificates will be a popular choice in your salon at this time of year. To boost gift card sales, offer a “free gift card with a gift card purchase.” After all, when redeeming gift cards, most will typically spend more than the value of the gift that they received! Also, if the gift card purchaser is not an existing customer, make sure to capture their email address and cell phone number. There’s a good chance you’ll be able to convert them into a “regular” through future marketing campaigns.
Regardless of the challenges presented to us this season, holiday shopping often leaves many of us feeling stressed and overwhelmed – configuring a handful of solid promotions in your salon management system will ease the process for all as your existing, and hopefully, new customers extend their patronage to your business!
A robust software program can aid you in achieving any holiday sales objective in a cost-effective manner.
Melissa Damiani is the Sales Manager of SunLync Software, Inc. a member of the JK-North America group of companies. With the company since 2002, Melissa has served the organization in several capacities, and has extensive knowledge of all aspects required to deliver robust salon management software solutions that are designed to enable measurable growth within its users’ ever-evolving business models.
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