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Many companies view training as a “nice to have.” They think it is important to create an attractive, engaging training program for new-hires, and that it might be good to have a focused course that teaches staff how to perform certain tasks or use certain pieces of company technology. Once those companies cover the bases by offering training in just a few areas like those, they turn the page and start to think about other realities of doing business.
Start with the end in mind, develop an appropriate curriculum, then measure results and adjust your training.
Cordell Riley is the founder and president of Tortal Training, a leading provider of training solutions in the franchise industry. Cordell is a 20-year franchise veteran and a Certified Franchise Executive. Before joining Tortal, Cordell was with Driven Brands in various operations and training roles with increasing levels of responsibility. He currently serves on the Educational Foundation for the International Franchise Association. For more info please visit Tortal.net.
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