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Do you ever walk into your salon and think, “this place is a pig sty,” and then have a guest tell you moments later how much they love your salon and how clean it is? Worse, do you ever have the opposite happen? You see sparkling clean, and the customer complains about the one speck of dirt or dust in the entire store. These moments are important to remind us to always look at our business through the eyes of those who are the most important to please: our guests.
When training our teams, we make sure to tell them time and time again how important it is to always look at the salon through fresh eyes.
Drew Spurgers is a marketer and entrepreneur with an education in marketing and nutrition. He spends most of his days running his creative agency, focused on helping small businesses succeed. Drew also owns a full-service salon and a new concept sunless-only spa in Central Arkansas. Drew spends his free time traveling and caring for his rescue animals.
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