Visual Generation / stock.adobe.com
Much more than an exercise in good “customer service” or another sales tool, this is a sales secret weapon that every salon should be using.
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
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