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In the October, November and December issues (available for reading 24/7/365 at istmagazine.com) I provided details on several “Keys” to Salon Success.
Whenever possible, avoid lowering your prices. Instead, provide more product or services to incentivize sales.
About the Author:
Jerry Deveney is Director of Business Development for IST Magazine. With more than 30 years of hands-on experience working with tanning salons, beauty salons, health clubs and spas, he has helped thousands of people own and operate successful businesses. His extensive market research became the foundation for thousands of business plans and inspired his book, Sun Business.
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