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For most tanning facilities, September isn’t necessarily the busiest month. Rather than viewing slower salon traffic as a problem, I suggest you use this opportunity to build stronger relationships with existing customers. This month, I will discuss the often-overlooked importance of one-on-one client interactions.
This month, I challenge you to talk to each of your guests about something unrelated to tanning, and really try to build more personal relationships.
As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
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