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It’s August … the weather is warm and sunny and your tanners are starting to cancel, freeze or put memberships on hold. They say, “See ya’ next year!” to their beloved salons and prepare to maintain their golden glow while enjoying the sun outdoors.
Turning seasonal tanners into year-round customers is critical to keeping your session counts up and in turn, increasing revenue.
As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
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