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After years of working for a large company, Ben could hardly wait to set up his own business. Knowing the demographics of his market area, Ben wanted to market to the large Latino population there. So, he looked up the keywords in Spanish and created a beautifully designed website and colorful, eye-catching signage to attract new business from the surrounding Spanish-speaking communities. Then he decided to hire his former coworker Carlos – who grew up in a bilingual home – to handle potential customers who felt more comfortable doing business in Spanish. The catchy bilingual sign Ben came up with turned heads as well, but not for the reasons he expected.
Brand recognition is key, and consistent signage will help you build a recognizable brand that people will remember.
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