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As we head confidently into 2019, salon operators and colleagues alike can regularly be found deep in conversation addressing opportunities and potential trends for the coming season. With our industry now more professional than ever, customer care and being on your game identifying or even setting trends are key focus items for establishing successful salons.
In 2019 and beyond, training will continue to be key in delivering an enhanced customer experience, with each step considered and addressed – well-trained, informed and passionate salon staff is essential.
In the tanning industry since 1982, Gary Lipman is Managing Director of the UK subsidary of Ergoline, and runs Ergoline Plus, the exclusive distributor for a wide range of sunless products & spray systems. He is also Chairman of the UK’s Sunbed Association & a European Sunlight Association member.
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