Malchev / stock.adobe.com
Sometimes, the brutal truth is exactly what we need to drag ourselves out of the City of Denial on our way to Wisdomville. It’s the tough road in between that always teaches us the most important lessons – especially in the tanning business!
If you want your sales to skyrocket to new levels, accept that the real “hero” in your salon is the GUEST who is standing in front of you right now!
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
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