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As I sat at my keyboard in January, I typed that question into a Google search bar and got several hits. As modern indoor tanning proceeds into a fifth decade in the U.S., I still marvel at the resiliency of our industry. Scoffed at in the beginning as a fad, the tanning business still offers opportunity to many entrepreneurs, albeit far less than the halcyon days of the 80s and 90s. Well, indoor tanning not only offers moderate and controlled UV exposure, sunbed sessions also provide significant stress relief for many. Although the Food and Drug Administration forbids us from promoting health benefits of indoor tanning (monitored by the Federal Trade Commission), we clearly have seen salon tanners refer to relief from psoriasis and acne symptoms, a boost in vitamin D levels and a counter to the effects of SAD (Seasonal Affective Disorder). On a cold and cloudy winter day, who doesn’t feel better after a tanning session? That’s what drove our industry back in the day: folks love the “look good, feel good” aspect of indoor tanning.
Twenty-somethings will visit salons for the “look good, feel good” aspect of tanning and to enjoy some stress relief – just as so many of us have for decades.
A 26-year industry veteran, Joe has taught certified salon operator training for the last 15 years, as well as advocating indoor tanning in many capacities. Joe is a sought-after speaker and presenter at both national & regional trade events, also interacting with the FDA, state & local regulatory agencies. During his most recent tenure with the ITA, he served as director of membership.
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