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It’s an undisputed fact that the incredible service and experience a salon guest receives in a smaller, local facility can create the mega-profit-making small businesses that local legends are made of! There’s a few of these “gems” in every town.
Every day, consumers have a choice of where they spend their money. So, as a small business owner, how do you crush your competitors?
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
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