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We all nod knowingly when anyone talks about the importance of vision, mission and business planning – and then, most of us go back to what we were doing before the interruption.
A life devoted to building a business without a plan is considerably more work and usually, for considerably less reward
, CMC, CPA, is an author, speaker and financial consultant who works with CEOs & managers to achieve greater financial success in a dramatically changing economy. As “Your CFO For Rent” & president of Western Management Associates, Gene has spent more than 20 years helping his clients build financial strength & shareholder value through applied knowledge &process improvement. Gene’s books, “Finance for Non-Financial Managers” (McGraw-Hill, 2003) &“Financial Mastery for the Career Teacher” (Corwin 2010), are available in bookstores & online. More info & free articles are available at GeneSiciliano.com.
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