Happy summertime, everyone!
Last month, we introduced a three-part series on how to successfully run social media contests to engage and increase your customer base. When used correctly, social media is a powerful business-building tool. This series will help you navigate through effectively running contests with your social media outlets. Why is this important? Contests can provide incentives for new users, promote new products, build brand recognition, reward and interact with customers: All of these things result in a bigger, better business with positive growth.
The first part of our series posed the essential question, “Should you run a Facebook contest?” Once you are able to confidently answer, “Yes” to that question, it’s time to move on to the eight steps for conducting a contest. This month, we’re looking at Steps 1-4 (according to a Shoutlet Webinar: “Facebook Contests: An 8-Step Guide for Success”).
How will you measure success? Start by defining what you are trying to accomplish.
What type of contest will give you the best chance of reaching your goals?
How will the winner be selected?
What personal info do you need from participants?
Is your contest mobile-friendly?
Set your Terms & Conditions by considering the following and have it drafted by a legal representative:
“Promotions on Facebook must include the following:
1. A complete release of Facebook by each entrant or participant.
2. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with Facebook.
3. Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.”
Use your company website, email blasts, additional social media outlets, Facebook Ads and your current users to market your contest, and then be ready to answer questions and make comments in a timely manner.
Now that we’ve covered the basic steps to launching your Facebook contest, next month’s column will discuss how to manage and analyze the data with steps 5-8. Don’t miss out!
was crowned the first Miss America from the state of Indiana. As Miss America 2009, Katie served as the National Goodwill Ambassador for Children’s Miracle Network, a spokesperson for her personal platform of promoting community service and involvement, and as an advocate for our armed forces. Katie recently accepted the position of Vice President of Brand Awareness at Australian Gold, LLC in Indianapolis, IN, where she is developing a new product line.
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