ASA: Your Proactive Insurance Policy

Nobody likes to pay for insurance. We don’t even like to talk about it. But no responsible homeowner, auto owner or business owner would ever operate without it.

As much as we hate paying insurance premiums, we know what can happen to our property and our businesses if we don’t protect them from unexpected disasters. And yet, many tanning salon owners are neglecting the most important insurance policy needed to protect the future of their tanning business.

Right now, your business being attacked by a large number of different anti-tanning organizations pushing for overreaching state and federal regulations, taxes and other measures. Indoor tanning adversaries benefit from sun-abstinence messaging and our reasonable message of sunburn prevention makes scientific sense, but cuts into their profit margins.

Isn’t the future of your livelihood worth the cost of a cup of coffee?

The American Suntanning Association (ASA) is the only insurance policy this industry has to promote our responsible message while protecting your business from anti-sun attacks. And becoming an ASA member is actually much better than having an insurance policy! Unlike traditional insurance, which is designed to help after a disaster has taken place, ASA works every day to prevent disasters from happening in the first place.

ASA is staying ahead of attempts to over-regulate professional indoor tanning facilities at the state and federal levels.

• Since, 2015, ASA has worked with tanning industry product suppliers to work constructively with the U.S. Food & Drug Administration on the agency’s proposals to re-tool FDA proposed regulations for sunlamp products. FDA has delayed finalization of those proposed rules a dozen times since 2016, and most recently called for the rules to be completed this year. ASA has put the market and the consumer in the best possible position in addressing how these rule proposals are handled.
• ASA has worked in 2024 to prevent legislative proposals to enact under-21 sunbed restrictions from moving forward anywhere in America.
• ASA once again in 2024 has successfully prevented under-18 sunbed restriction legislation from advancing in several legislatures – gaining bi-partisan support in many states for the scientifically supported position that sunburn prevention is not advanced by restricting access to professional sunbeds.
• This year, ASA has halted legislative talk to restrict spray tanning services to under-18 clients.
• ASA, once again in 2024, convinced a state regulatory agency to abandon an effort to limit sunbed clients to 1-2 sessions per week.
• In many cases, ASA convinced would-be bill sponsors not to even introduce bills after seeing the science that does not support that approach. Some of our victories involved tax bills and other issues.

There are other accomplishments, and likely, you haven’t heard about many of them. Aside from the 130+ legislative victories you have heard about, there are so many examples of potential issues ASA has prevented from ever even coming up.

Your ASA membership is a whole lot more than just insurance. It’s an investment in your future, and should be a line item in your budget right next to “Business Insurance.” And the premium is only $100 per month.

For less than the price of your daily coffee, you can invest in the most important proactive insurance policy ever created for your business. Isn’t the future of your livelihood worth the cost of a cup of coffee?