Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
A packed house, a dynamic speaker lineup and more than $50,000 in giveaways set the stage for what has quickly been established as the tanning industry’s premiere annual event. “With the Nat... Read more
In the October and November issues of IST (which are available for reading 24/7/365 at istmagazine.com), I provided details on several “keys” to salon success. I began by quoting the brillia... Read more
In last month’s article (which is available for reading 24/7/365 at istmagazine.com), I provided details on 3 Keys to Salon Success: Equipment, Employees, and Pricing. I began by quoting the... Read more
The brilliant Danish philosopher, Soren Kierkegaard, stated that life can only be understood backwards; but it must be lived forwards. I first read his words in my early 20s and they have pr... Read more
For your business to succeed and maximize its true profit potential, you must learn and understand the significant differences between a “buying environment” and a “selling environment.” In... Read more
Calling All Procrastinators! Now is the time to prepare your salon for the next busy season. NOW – when the weather is good, your mind is clear and you have the time to prepare. You cannot w... Read more
33 years ago, I conducted my first business analysis on a six-bed tanning salon in New Jersey. The rudimentary model I developed back then has now evolved into an advanced, industry-centric... Read more
It was March of 1988, when a salon owner called me to openly discuss his concerns about the future of his tanning business. Although his salon was booming and he was flush with cash, he want... Read more
Recently, I was driving through Knoxville, Tennessee, on my way to visit salons in North Carolina. It was getting late and I had not made a hotel reservation, so I pulled over at a rest stop... Read more
Owners:Luke and Lori Golueke Locations:Abingdon & Cockeysville, MD Website:arubasunandspa.com Number of Stores:2 Staff:45 Other Services:Sunless Booth Tans,Airbrush... Read more
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