As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
Anyone, who has been in this industry for any length of time knows the crucially important role your guests play in your business. They are not only the driving force behind your income, but... Read more
In my recent travels, I’ve really noticed a distinct difference between what makes a good salesperson versus what makes a great salesperson. In my opinion, there is one key element that come... Read more
As a lotion trainer, I’m on the road for much of the year, visiting salons to educate both new and veteran staff about the importance of using lotion, and also to offer them the tools they n... Read more
Over the last few months of my travels, I noticed an increase in salons focusing heavily on their competition. Obviously, I suggest you be aware of what other salons in your area are doing a... Read more
By now, we should all be feeling that Busy Season rush – and man, does it feel good! Better weather, spring break and vacations right around the corner are the cues that bring people to the... Read more
Well, the holidays have come and gone and we’re gearing up for our industry’s favorite time of the year … Busy Season! This month, let’s talk about a few things every salon can do to prepare... Read more
The New Year is always about new beginnings and New Year’s resolutions. Some people’s resolutions are to lose weight, spend more time with family or just to improve some aspect of their life... Read more
Between gift lists and shopping, holiday parties, Christmas and New Year’s, December is one busy month! In this month’s column, we’re going to discuss how to make your salon a one-stop, holi... Read more
As in any industry, we know that our success and our longevity is due, in part, to having a great team. In my travels to salons, I meet operators in many different markets – from those just... Read more
October isn’t necessarily the busiest month for most salons– but rather than view this decreased foot traffic as a problem, I suggest we use this opportunity to build stronger relationships... Read more
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