As ist Magazine’s managing editor, Sherron edits all articles written by staff writers and the publication’s illustrious group of editorial contributors, as well as writing occasional content. She has been with the magazine since its inception in 1997.
After two decades in sales and marketing, Manuela Eldridge decided it was time for a change. Skincare, beauty and wellness had always been her passion. “I am in my element when I can make pe... Read more
1. How would your friends describe you? I think they would say I’m spontaneous! I am always in for a fun trip and trying anything exciting – I love to live life to the fullest. 2. What is yo... Read more
1. When you were a kid, what did you want to grow up to be? A singer, of course! I would belt out songs into my hairbrush-microphone like I was performing live in concert! 2. What is the bes... Read more
Celebrating two decades in the tan biz this year, Sun on the Run Tanning is a family-owned business that has established a reputation for providing a top-notch guest experience and a diverse... Read more
1. When you were a kid, what did you want to grow up to be? After witnessing the Apollo 11 moon landing, I was convinced I wanted to be an astronaut! I always thought of being on a mission t... Read more
For this month’s feature, we caught up with busy salon operator, Kelli Lookabaugh. After the first House of Tans opened in April of 2009 in Port Richey, the local family-owned and operated c... Read more
This month’s Salon of Distinction is a two-store chain that operates in central Florida. Salon Owner Christina Liberatore has been training members of her team with the online version of Sun... Read more
1. How did you come to your job at Four Seasons? I started my journey at Four Seasons in July of 2021. Being a parts, sales and technical person is not something I thought I would ever do! B... Read more
The indoor tanning community recently lost a true pioneer, dedicated professional and cherished friend – Leif VasstrÖm, Principal of Supra Brands Group, who passed away in late January. Foun... Read more
1. How/when did you come to your job with Norvell/Sunless Inc.? Milenko In October 2002, I started working for Sunless, Inc. on the recommendation of a friend. Back then, the tanning company... Read more
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