We often picture “disasters” in the way they’re portrayed in the movies: raging cyclones and blazing fires. But the truth is, catastrophes come in many forms. Unfortunately, the COVID-19 pan... Read more
“There is a clear difference between just hiring people and finding true talent. When you hire people, they will work for a living; when you find talent, they will work for a life.” – Dee An... Read more
When you’ve created a body care product wonderland in your salon’s lobby, a place where your guests can let their senses guide them to their next moisturizer/body wash combo that they will o... Read more
As beauty service providers, salon operators spend a lot of time spoiling their guests with what I call “beauty retail romance.” This includes caring, personal service, little special gifts,... Read more
Much more than an exercise in good “customer service” or another sales tool, this is a sales secret weapon that every salon should be using. The best part about this article is that i... Read more
A serial PROFIT KILLER is on the loose as we speak. The threat is real and strikes daily at tanning salons around the country … silently slashing sales figures, profit margins, and slo... Read more
This is a micro statement of what every tanning salon guest everywhere is thinking when a salon sales associate suggests a tanning product and rattles off a bunch of meaningless ingredients!... Read more
Ever had a guest walk into the salon and proclaim their undying love for a specific fragrance? And when it wafts your way, their “signature scent” makes you throw up in your mouth a little?... Read more
It’s an undisputed fact that the incredible service and experience a salon guest receives in a smaller, local facility can create the mega-profit-making small businesses that local legends a... Read more
Sometimes, the brutal truth is exactly what we need to drag ourselves out of the City of Denial on our way to Wisdomville. It’s the tough road in between that always teaches us the most impo... Read more
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