What is a press release, anyway? It’s an article distributed to media outlets like local newspapers, news stations and any other media that informs the public and portrays you, your services... Read more
Over the last few months of my travels, I noticed an increase in salons focusing heavily on their competition. Obviously, I suggest you be aware of what other salons in your area are doing a... Read more
If you’ve read a recent series of articles about a study conducted by the Washington University School of Medicine in St. Louis, MO, you know that there seems to be a lot of misinformation o... Read more
The relentless and spurious claim that cutaneous malignant melanoma (CMM) is intrinsically linked with tanning bed use suffered a couple of welcomed body blows recently. Unsurprisingly, neit... Read more
At a recent regional tanning trade event, I was speaking with others in the lamp maintenance business, comparing lamp “troubleshooting” stories. We agreed that one of the most common problem... Read more
How many times have you heard a quote identical to this one? I have heard it at least 50 times in the last year alone – “I really prefer to spend my money at local businesses and services th... Read more
WOW! It’s tough to get your customers to spend the big bucks. However, I’m going to give you ten ways to sell more small priced items and bring in easy sales. Here’s your new mantra: SMALL S... Read more
Review any document before you sign it & don’t be afraid to ask questions or have a trusted adviser read it, as well. Lease agreements are like insurance policies – boring and difficult... Read more
As was the case two years ago, there are many new faces in the Congress that convened on January 3, 2013 – 98 total between the two Houses of the Congress, 14 new Senators and 84 freshmen Ho... Read more
Meeting Your Elected Officials – We’ll Be Glad to Help The ITA regularly receives calls from business owners across the country seeking advice regarding the issues that should be raised when... Read more
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