While ist Magazine has a 15-year history of serving the indoor tanning industry, it’s like a brand new publication in many exciting ways. In February 1997, Vince Lorraine – then a tanning in... Read more
Even with a gorgeous cover and dynamic graphic design, the pages of ist Magazine still need content – the kind that salon professionals want – to be successful. When Vince Lorraine created i... Read more
When asked what makes great salesperson, I always mention the following seven traits. I know that like in any industry, the tanning industry depends on great salespeople being able to get th... Read more
In order to excel in your work, in your life, or as a leader, you need to commit to continuous learning. Many leaders know this, but many more are missing the opportunities for powerful lear... Read more
What do reality star Kim Kardashian, investor/mogul Warren Buffett and super-attorney Gloria Allred have in common (besides the fact all three are swimming in money)? They are all media darl... Read more
My pet’s breed/species: Shih Tzu My pet’s name is: Mitzy The story: In the spring of 2001, a woman my mom (Paula Poole) worked with was trying to sell Shih Tzu pups and ended up giving us on... Read more
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