Described as “an ultra-sexy black bronzer with a touch of shimmer”, Clothing Optional by Playboy Tanning offers bronzing gratification that is both instant and sustained.
Your female clients aren’t just looking to get a tan, they want to become bronzed goddesses. And they’re willing to do whatever it takes to achieve that. Why not introduce them to Clothing Optional by Playboy Tanning? The latest addition to their “At the Mansion” collection, this dark tanning lotion offers three stages of bronzers and an array of high-end tanning and skincare ingredients wrapped in a silicone emulsion that will make your tanners’ skin feel silky-smooth and sexy. While this is a higher-end lotion, the results it delivers coupled with the recognition of the Playboy name practically guarantees that Clothing Optional will be a big hit with nearly all your female tanners!
Clothing Optional’s most unique feature is its three-stage bronzing complex that offers color that develops quickly and lasts. “The ingredients in the first stage offer an immediate bronzing effect,” said David McFarland, Performance Brands National Sales Educator. “The second stage utilizes our proprietary bronzing beads that break open when applied and release even darker bronzing action. What’s great about this is that it allows tanners to see where they’ve applied the lotion and where they haven’t, which helps to prevent streaking and unevenness.” The third stage of the product’s bronzing is the color that develops hours after the client has left the tanning salon. “It lasts up to seven days!” David exclaimed.
To create what Playboy describes as “pure spoiling luxury”, Clothing Optional is loaded with premium skincare ingredients. “The first two are Neem and Evening Primrose oils, both of which are similar to the skin’s natural oils,” David said. “They go on smoothly and feel very luxurious on the skin. It also contains Cranberry, Pomegranate and Grape-Seed extracts, which are very potent anti-oxidants to help restore the skin’s youthful appearance.” Clothing Optional is also loaded with Tyrosine and vitamins A, C and E, which aid in UV-tanning process, and its light, silicone emulsion creates a moisture barrier on the skin. “This holds in the hydration and ingredients, which leaves a silky feel,” David added. “And it’s paraben-free!”
Clothing Optional has a suggested retail price of $70, and David says the product appeals to female tanners of all age groups. “This is a lotion that performs, so more tanners are willing to spend the extra money to get those benefits,” he said. “Everyone seems to love its citrus-floral scent and skin illuminators – that’s the ‘shimmer’ effect – which provides the bronzing with a uniform color and appearance.” The product is available through all major indoor tanning distributors.
Offer your tanners a lotion that can help any bronzed goddess discover her risqué side. After all, there’s always a party going on at the mansion … and it’s usually clothing-optional! To expose your clients to the Playboy Tanning lifestyle, call 800.555.8895 or visit performancebrands.com to view the 60-second “easy-button” video detailing this product.
“We ordered some bottles of Playboy Tanning’s Clothing Optional to coincide with our Customer Appreciation Day and we sold every one and had some pre-orders, as well! We let our clients sample it and they loved the way it felt on their skin, but they were even more impressed with the results. The lotion’s fragrance filled our entire lobby and people were asking about it, which also helped with sales. I’ve already reordered more because I have no doubt that this is going to be our No. 1-selling lotion.”
Maggie Smith, Owner
Tropix Tanning Salon in Lilburn, GA
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
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