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The indoor tanning industry has seen strong growth in the sunless market with both solutions and equipment. What started as an ancillary service has rapidly “evolved” (pun intended) into a must-have salon offering. I reached out to Megan Pralle, Customer Relations Manager at Evolv Tan, for a closer look at the San Diego, CA-based company founded in 2011.
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IST: What makes Evolv unique in the sunless tanning market?
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Pralle: Evolv manufactures, sells and supports the world’s only heated airbrush tanning system – the Evolv Sidekick. It has truly revolutionized the industry.
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IST: Your spray solution contains Tea Tree, Argan and Grape Seed Oils? Sounds exotic! Why those ingredients?
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Pralle: Our solution is blended with skin-conditioners to moisturize and nourish while delivering a natural, sunless glow.
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IST: You stress your system’s “heated” feature. How important is it?
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Pralle: The number one complaint in sunless tanning is that it’s cold! The Sidekick has groundbreaking engineering that delivers heat in two ways. First, the solution mist is warm. With patented technology, the Sidekick and our Heat-Activated Dynamic Color Complex create a warm mist that provides a luxurious, comfortable airbrush experience. Second, the air coming out of the Sidekick gun is warmed, as well. Long gone are the days of spray-tanners covered in goosebumps!
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IST: Big picture time, now. How would you characterize the interest and growth of sunless products in the U.S.?
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Pralle: Today’s consumer is looking for the immediate and custom results that airbrush-tanning provides. There are those who utilize both UV and sunless options, as well as people who choose only sunless. Airbrushing can provide natural-looking color for all skin types, and it’s in high demand – everyone from celebrities to grandparents are looking for an instant, natural glow.
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IST: Without revealing proprietary info, how critical is a strong web presence in your game plan?
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Pralle: It is very important – people go online to search for everything! We’re on our smartphones all day, so a manufacturer’s website must be mobile device-friendly.
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IST: Well, Evolv seems to have a handle on it! Let’s discuss a safety issue: inhalation of solution mist by the tanner and technician. How has Evolv addressed this?
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Pralle: Joe, a backdrop system is very important – it improves the experience for both the tanner and the technician. Backdrops extract airbrush overspray, have built-in lighting, and a create a professional setting. Evolv makes three state-of-the-art backdrops that provide both mobile and in-salon options (Contour Lite, Contour, and Curve). To clean the air, you must move the air, and Evolv backdrops do that. When looking for backdrops with extraction, always check the cubic feet per minute for the amount of air that is moved and cleaned.
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IST: People who read this interview might be contemplating adding airbrush tans to their service menu. Why should Evolv be their “go-to” sunless source?
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Pralle: As the only heated airbrush system on the market, the Evolv Sidekick is revolutionary. Combining advanced chemistry, groundbreaking engineering, patented technology, and unparalleled convenience, it delivers a specifically-formulated, vitamin-enriched, fully-customizable application every time. Evolv tanners can’t help but walk away feeling confident in their vibrant and flawless skin!
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