Autumn is here, and we turn our eyes back-to-school, football and the holiday season. As we ramp up to the holidays, it’s the perfect time to begin jumpstarting your business and your sales. Here are some helpful ideas to make sure you are putting your best foot forward this fall.
Seasonal promos give your salon exposure and an imaginative fall campaign will pay big dividends success during the busy season. Try…
Find non-competing area businesses to share costs and ideas for fall promotions. For example, you may jointly create a flyer representing all participants, which can be tucked into customers’ shopping bags at each business, spreading the word about the entire cooperative.
Invite your clients and their kids to the salon on Halloween for a little “trick or treating” and pass out candy to the kids, product samples to their parents and offer an array of fun things to do to make your salon a Halloween destination.
Is there a fall festival in your city? At the local high school? Perhaps families head out to the orchards to enjoy apple cider or get together for pumpkin carving. So, consider promoting “indoor sun” at a fall festival. You can give away inexpensive items or even sell some of your products or packages to spread the word about your salon. This season, you should definitely include giveaway items, too. I mean, everybody loves something for free!
Promotions are incredibly important tools for achieving your sales goals this year and the fall is the perfect time to start.
A USB device is an excellent promotional idea, especially for back-to-school. Get your salon’s logo stamped on the less expensive models and give them out to students and businessmen/women who are sure to love this gift. The best part is that people will use this away from their salon experience, making it a fantastic choice for a promotion.
Two things make stadium seats a winner as a seasonal promo idea: crowds and football. Have them printed with your logo and contact info and pass them out to pre-game tailgaters. The large number of people and the item’s practicality will make sure you go home empty handed every time.
As temperatures dip, you can cash in with travel mugs, a timely fall promo item. Pass them out at football games, offices, or coffee shops. Travel mugs are a daily-use item bound to generate the desired exposure. Then, make use of the promotion by offering discounts or upgrades when tanners bring their mugs to the salon.
Make sure to capitalize on these promotional ideas this fall season! I’ll bet you see where you can expand on these concepts and even have your own brilliant ideas brewing. In any case, you should make sure your strategy is in place and on time this year to generate the level of exposure you desire. Promotions are incredibly important tools for achieving your sales goals and the fall is the perfect time to start.
Now in his fourth year with Supre Tan, John P. Johnson is a Senior Training Specialist, providing product and sales education to salon operators across the country. Holding Master’s Degrees in both Industrial/Organizational Management and Clinical Psychology, he uses motivational speaking and coaching to bring passion back into the lives of business owners and their teams to encourage community service and giving.
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