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To many people, sunless tanning is still a mystery. An abundance of outdated information, opinions and stigmas regarding sunless tanning is creating a barrier between tanning salons and new and existing customers. Since the 1970s, when the FDA first approved DHA for use in self-tanning products, our industry has evolved and grown tremendously; but many people’s knowledge and opinion of sunless tanning has not.
How can we reach these uneducated consumers, whether they be lifelong sunless users or special event tanners, and educate them about the sunless industry of today? We can utilize the power of social media!
You might be asking some questions right now: Why social media? How can it be educational? Following are some ways social media can be a powerful educational tool for our industry.
*Perrin, Andrew. “Social Media Usage: 2005-2015.” Pew Research Center. N.p., 8 Oct. 2015. Web.
Katie Phillips is the California Tan Sunless® Brand Coordinator. She touches all aspects of the business including social media management, sunless training, product development and marketing initiatives. Katie also spray-tans models and competition athletes. She is passionate about connecting with salons and customers and providing exceptional sunless support and education.
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