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While it’s not as easy to make while wearing a mask, that beautiful noise that comes out of our mouths in the form of words directed at our salon guests will always be the single most important asset we have in our tanning/beauty business.
Each salon guest has a reason they came to your facility – you should know it and ACT on it.
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
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