In business, separating yourself from your competition is a very important. The key to making this happen lies in your ability to communicate with your salon guest the fundamental truths of... Read more

  As the end of J.A.S.O.N. is finally in sight, we start to imagine the hordes of customers who will soon be coming to our salons to prepare for the holiday event season. With all of th... Read more

Nat•u•ral adjective 1. In nature and not made or caused by people, coming from nature. 2. Not having any extra substances or chemicals added: not containing anything artificial. As an indust... Read more

What is that “sweet spot” where customers flock to your door each week?   There are truly three different customers in the Spray-tanning Market: the custom hand-held spray-tanner, the a... Read more

Do you ever find yourself changing the “science” of the spray-tan/sunless process to suit the salon guest standing in front of you? Do you ever tell them the answer they want to hear for fea... Read more

The sunless and spray-tanning industry is BOOMING! Do you have too many sunless clients to handle? Are you looking to hire additional technicians to provide the overwhelming number of sessio... Read more

Consider this retail mantra: The more they use, the more they buy, the more they use … Wonder why Sephora, Ulta and even Costco offer product demos and samples? Because they all know the abo... Read more

Automated sunless tanning does NOT take away from other services; the impact is positive all the way around. Right now, you likely have little time to read this article – it’s Busy Season, y... Read more

When you decide to offer custom spray-tans in your facility, how do you choose an education program that is right for you? A great spray-tan educational partner should do nothing less than i... Read more