Category: Notes from the Road

No kidding: Holiday Season is almost here! I know it seems crazy to think about the holidays when we are just getting out of the summer months, but the best way to ensure your holiday season is a profitable one is to prepare in advance and execute your plan. This month, we are going to…

In much of the country, it’s time for cooler weather and the beauty of fall – and tanning salons have a prime opportunity to capitalize on opportunities presented by the upcoming holiday season. Fall is the perfect time to start preparing for the sales surge of Black Friday, Halloween and Christmas promotions you can run…

It’s August … the time of the year when the weather is warm and your tanners are starting to cancel, freeze or put their memberships on hold. They say, “See ya’ next year!” to their beloved tanning salons in hope of maintaining their perfect bronzed color outdoors while enjoying the sun. To avoid the Tumbleweed…

One of the biggest obstacles salon owners face today is staffing. Some blame the lackluster available talent, lucrative work-from-home jobs or even a generational difference in the work ethic of available employees. Hiring and retaining a solid salon staff remains a constant battle I hear about regularly. This month, we are going to break down…

In June, the industry is typically prepping for the Slow Season; but as you see, I put a big question mark next to that phrase. Will we see a big tanner drop-off for the summer of 2024? As an owner or operator, the best thing to do is be prepared. In years past, warmer weather…

With busy season in full swing, tanning salons are experiencing a surge in customers eager to achieve that perfect tan in preparation for vacations and summer activities. While this influx of tanners presents a fantastic opportunity for seasonal revenue, experienced salon operators recognize the importance of converting seasonal guests into loyal, long-term customers. Here are…

These days, the biggest issue I hear about among our salon partners is finding great employees. In the competitive beauty and wellness industry, recruiting top-tier staff is essential to your success. Rather than simply hiring people who can just fill your open shifts, strategic recruitment ensures that you bring on board individuals whose values align…

It’s no secret: tanning products can be confusing. Labels have wording like “50X Bronzer,” “XXX Bronzer,” “Streak-free Bronzer,” “Accelerator,” “Maximizer,” “Optimizer,” “Tingle,” “Heat” and “Sizzle” – just to name a few! Especially for new staff who not only have to learn your salon’s equipment, procedures and computer system but also the ins and outs of…

For personal and professional success, loving what you do is essential. When individuals are passionate about their work, they tend to invest more time and effort into everything they do, resulting in higher levels of productivity and creativity which in turn results in higher sales and better employee morale for your salon. A genuine love…

Happy New Year! As we all gear up for our favorite time of year, I want to offer a basic salon business concept that when successfully executed, will dramatically increase your revenue. This will sound like a no-brainer – but take a step back and ask yourself, “Am I already doing everything I possibly can…