Category: Talking Tech & Marketing

We are on the cusp of the year 2016 – technology is making the ability to communicate with one another easier and easier. New social platforms and messaging apps are popping up all the time touting ways to connect through videos, short messages, or even emojis! So in this day and age, is email still…

The old adage says, “A picture is worth a thousand words” but, Dr. James McQuivey from Forrester Research says a one-minute video is worth the value of 1.8 MILLION words! None of us has the time to write 1.8 million words, but we do have the time and resources to make an impactful one-minute video.…

“How can I get my photos shared and videos watched by more people? What do I need to do to generate more interest in my content?” In our conversations with salon operators, Team Helios is asked these questions often, and I’m sure you and your staff have probably had similar discussions. VIRAL: Relating to or…

Don’t waste another season without making sure that all of your marketing efforts and decisions are made with mobile in mind. A few months ago, in this space, I wrote about the importance of moving your website to a responsive design to take advantage of where the entire world lives today. I don’t think it…

Summer started officially on June 21st. And while many salon operators take on a survivalist mentality when these months come around, we at Helios believe that summer represents a season of opportunity. The question is how? What are you supposed to do when your tanner count dwindles along with the daily sales? Below are five…

One of the least glamorous aspects of your business is chasing down money you are owed. Cleaning up Accounts Receivable is far from rewarding and can be downright ugly at times – definitely not the reason you got into business. But, unfortunately, debt collection is a part of every business and it is worthwhile to…

It’s time for spring cleaning… including your marketing database! It’s a great time of year – the windows fly open and it’s time to clean out the garage and all the cluttered spaces neglected during the cold months. In our house, spring cleaning means getting ready for a busy and productive rest of the year.…

You’ve waited and waited and discussed with friends, fans and employees. You cringe when you look at your website on a smartphone or tablet and cringe even worse when you think of potential clients finding your website on their phone or tablet. It’s time your business had a responsive website. Maybe it’s best to answer…