Category: Tips of The Trade

Reinvesting in your business will boost customer confidence and keep them coming back to your salon. Best of all, it doesn’t have to cost too much! As a salon owner, you have ways to measure just about every aspect of your business – except your customer’s confidence in your services. Sure, you can take surveys,…

Hosting an Open House   Hosting an open house at your salon requires a day of low-pressure sales and no tanning that yields high-dollar results. Seriously! Boosting business during the off-peak months means can mean hosting a free-tan weekend. While effective, these events aren’t the only way to increase sales from July to November. Danny…

If ya’ll wanna know ’bout success, talk to a redneck. He’ll tell it to ya straight, without any of that fancy mumbo jumbo some of those city slickers use. As Sales Manager for industry-leading sunlamp provider JK-Light, Bobby Wagner is among indoor tanning’s top tier. When he’s off the clock, however, he’s a hardworking entrepreneur…

Finally, what nearly every salon owner has been waiting for: a sure-fire way to improve your spa service sales! Since opening two years ago, SunTouched Tanning Salon and Spa has always offered massage therapy. Unfortunately, the many other massage businesses in North Ogden, UT overshadowed the salon’s efforts to provide this service to the community.…

What’s the “face” of your tanning salon? It should be someone with a beautiful tan and a happy, successful and active lifestyle to go with it. If this is the image you want your business to have, then you need to find your own “tanning ambassador.” Adam Lang and Peyton Peeples have worked hard to…

Facebook, Twitter, radio, TV, flyers… There are many ways to market your salon, but which ones work? Tracking your marketing through attribution is the best way to find out! Ever hear the story about the salon owner who ran one form of marketing and expected it to triple his profits? Brian DeMint has, mostly because…

Groupon is one of the most effective ways to generate new clients… if you follow these four simple steps. While operating three successful tanning salons in Orlando, FL, Tim Winfrey mastered the zen of the Groupon deal. He works as Global Sales Manager at Synergy Tan these days, but he still remembers the four simple…

Want a happy, motivated and productive staff? Try being a leader instead of a boss and you’ll have a team eager to do their best! Five months ago, salon owner Bill Niesciur was forced to spend more time at his facility, Sundazzlers in Edwardsville, IL, after his former manager sought a career change. This meant…

When it comes to Friday the 13th, don’t believe the “bad-luck” hype… this day can provide your salon with some awesome opportunities! Considered an unlucky day since the 19th century, Friday the 13th brings lots of good fortune to Dana Blunt, owner of Pro Tan Tanning Center in Ottumwa, IA. On this day, she offers…

Want your business to “cross the finish line” with your community? Try sponsoring a race car driver or local athlete to get your name out there and make connections! Ryan Stedem opened Eclipse Tanning around the same time his friend started competing as a Micro-Sprint race car driver. Knowing that racing can be an expensive…