The American Suntanning Association gave a one-hour presentation at the Four Seasons National Tanning Expo on October 22 in St. Charles, MO. ASA President Melinda Norton and ASA Executive Director Matt Russell updated more than 100 ASA session attendees on the critical issues currently facing tanning salon operators. The session covered the different levels of attack orchestrated by anti-sun groups over the past ten years, outlining the motivating factors and how the industry was caught off guard. “We have certainly come a long way since ASA’s inception in 2012,” said Norton. “With more than five years and over 3,000 meetings on Capitol Hill under our belts, we won’t be caught off guard again.”
During her many meetings in Washington, D.C. on behalf of the industry, ASA President Melinda Norton has had opportunities to make contact with President Trump, Senator Mitch McConnell and Speaker Paul Ryan.
Founded in 2012, the American Suntanning Association is committed to defending and growing the industry through a detailed and proactive plan directed by an all-salon board and executed by more than two dozen management and consulting team members who specialize in this type of work.
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