President of Eye Pro, Brenda has spent more than two decades in the industry building Eye Pro, Inc., maker of the world-leading Wink-Ease disposable eyewear. Her background includes everything from a marketing & management degree from Indiana University, to a commercial pilot’s license, scuba diving and studying healing and massage. In addition to ensuring every indoor tanner wears eye protection, her passions include protecting endangered animals.
This is Part 2 of what Planet Sun Manager Jen Palumbo shared with me regarding how she and her team handle resistance and objections to wearing eyewear from customers at the chain’s eight Ne... Read more
This month’s column is from Planet Sun, a chain with eight locations in New Jersey. Manager Jen Palumbo shared the responses her team uses when they meet with client resistance to wearing ey... Read more
WOW! It’s tough to get your customers to spend the big bucks. However, I’m going to give you five ways to sell more small priced items and bring in easy sales. Here’s your new mantra: SMALL... Read more
WOW! It’s tough to get your customers to spend the big bucks. However, I’m going to give you ten ways to sell more small priced items and bring in easy sales. Here’s your new mantra: SMALL S... Read more
Many salon operators aren’t aware that disposable eye protection created for our industry is FDA-compliant and allowed to be used by facilities in every state – and even every country, world... Read more
Every salon gets ready for busy season by bringing in all the new lotions and installing fresh tanning lamps. Some give their place a new coat of paint and perform complete sunbed maintenanc... Read more
Money is tight these days – how can you train your staff affordably, except to do it yourself? And with staff turnover, time and money is often spent, only to have them quit. Luckily, a numb... Read more
Tan 360° in Pittsburgh, PA offers a unique holiday promotional concept – “The 25 Days of Savings.” On each day leading up to Christmas, salon guests find a different special written on a... Read more
You probably saw it … the ABC News report on how the tanning industry doesn’t follow FDA recommendations for protecting spray-tanners’ eyes during a session. But what can you do? First... Read more
I believe that every business benefits by “giving back” to a cause they really believe in. Wendy Jake, owner of Tiki Tan in South Bend, IN has a daughter in the military who has been deploye... Read more
Copyright 2020 ist Magazine