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For most tanning facilities, November isn’t necessarily the busiest month. Rather than viewing slower salon traffic as a problem, I suggest we use this opportunity to build stronger relationships with our existing customers. This month, I will discuss the often-overlooked importance of one-on-one guest interactions.
Building customer relationships will foster trust, which means they are more likely to value your product and service recommendations.
As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
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