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For most tanning facilities, November isn’t necessarily the busiest month. Rather than viewing slower salon traffic as a problem, I suggest we use this opportunity to build stronger relationships with our existing customers. This month, I will discuss the often-overlooked importance of one-on-one guest interactions.
Building customer relationships will foster trust, which means they are more likely to value your product and service recommendations.
is Devoted Creations’ National Sales Trainer & Educator. With ten years of industry experience, she works directly with the company’s distribution & salon partners to improve product knowledge & sales.
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