Vasyl / stock.adobe.com
In South Florida, it’s important to build homes that are hurricane-proof and in these uncertain times, it’s vital to build companies that are crisis-proof.
Company culture is the key. In my opinion, people are the bedrock of successful companies. But not all successful companies, even with an amazing team, are crisis-proof. For a company to be both successful AND crisis-resistant, leaders must create a culture of inspiration and impact that keeps their team dedicated to the mission, especially when the world has lost sight of theirs.
An organization that builds a culture strong enough to repel global meltdown is an organization that controls its fate. At my Miami headquarters,we do a few things to energize our team and maintain ninja focus on our greater mission.
If you can’t define your company culture, the reason why is staring at you in the mirror.
Every morning at 9:05AM, my COO, Sheri Hamilton, leads our whole team, from every department, through the morning meeting you WISH you were in. There are many ways to run a great morning meeting. Here’s a few examples of what has worked best for my team’s performance and building company culture over the years.
When I set up my Miami offices, I wanted to create a work environment that would reflect my energy and get my team excited to show up. Here’s how I did it:
We keep our office clean, up-to-date and filled with windows for “life/light” exposure. I do not recommend carpet – it is never a good choice. Cut out the cubicles, if you can, or at least space your team out if you offer these types of workspaces. Give your team a comfortable room to work in independently and the encouragement to work together.
Our executive offices have floor-to-ceiling glass doors to limit the separation between the team and the company leadership. By the way, those doors are pretty much always open. I encourage you to have an “open-door” policy to promote easy communication. Walls and doors are canvassed with inspirational and motivational images and messages. I feel this brings positivity into the office.
We provide areas where teams can get their creative minds flowing. Everyone’s input matters, and no one is afraid to share their ideas.
I want everyone who works here to be able to perform at their best ability, which is why everyone gets the latest and most advanced technology. Provide your staff with up-to-date laptops and electronics.
Lead by example. Hold yourself to the highest standard, and your team will do the same. They’ll follow in the footsteps of the most successful person in the room. Show them what it takes to be that person.
Creating a culture is a process and anyone can do it. Every leader must do this in order for a company to prosper. Without it, no one wants to work for you, so you never grow. If you can’t define your company culture, the reason why is staring at you in the mirror. A leader’s words and actions send a message to the rest of the team.
The team is the core of the culture. You can build a culture that’s dynamic and durable – you just need a team that’s willing to learn.
A New York Times bestselling author, Cardone is the world’s No. 1 sales trainer and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media and finance. His privately-held companies have annual revenues exceeding $100 million. Forbes named him No. 1 of the “25 Marketing Influencers to Watch in 2017.” He regularly appears on Fox News, Fox Business, and MSNBC and writes for Forbes, Success Magazine, Business Insider, CNBC, and Entrepreneur. He urges his followers and clients to make success their duty, responsibility and obligation. He currently resides in South Florida with his wife and two daughters.
Copyright 2020 ist Magazine